Best Accounting Automation Software for Startups in 2025

And Xero was really the first cloud accounting software like truly cloud and that was a huge innovation. Actually, when Vanessa first started going to Kruze and I joined Kruze a couple of years later, we did do some Xero work. Sadly, we’ve never really been able to get a direct response https://ecommercefastlane.com/accounting-services-for-startups/ to this, but it feels like there’s different versions of Xero.

Best for Invoicing

Both NetSuite and QuickBooks are powerful accounting software options, but the choice between them should be based on the specific needs and growth trajectory of the startup. Both experienced startup founders and teams are looking for the best accounting software for Startups that would keep them at the top of their finances while focusing on their startups. Having one of the lowest prices and plans that lets you switch as your startup grows makes it the best accounting software for Startups as every startup wants to grow. It also has one of the best user interfaces for Startups which is a good thing for startups as you would want to increase the number of customers of your products or services. This cloud-based accounting software tops our list of the best accounting software for Startups.

TL;DR: Best Small Business Accounting Software in 2025

Choosing the right accounting software is crucial for startups to manage their finances effectively and make informed business decisions.
If you’d love to know the top 17 accounting software for startups in 2025, keep reading.
It might not be the absolute cheapest option possible, but you get some bang for your buck with its customisable reports and features, and there are no hidden fees or additional costs to fret about.
The features and functionality of any software are a major factor in whether it will serve the right purpose for your business.
This is where bringing in some expert help can really change the game for your business, ensuring you start off on the right foot and avoid common headaches down the line.
If you don’t need fancy apps or complex software to manage your business, Less Accounting could be what you’re looking for.

It also has a huge ecosystem of other pieces of software that integrate into QuickBooks. And, Intuit has made a lot of progress on the APIs, even Kruze like we’ve built a bunch of software internally that automatically categorizes transactions and pulls financial reports automatically. You’ll notice that we are only discussing cloud accounting software – if it’s not available online, then it’s not really a great solution for the earliest stage startups in 2023.

Sage 50cloud

Sage Business Cloud is currently offering new customers 70% off for their first six months of Sage Accounting—which typically costs $25 a month. If you’re considering Sage, we highly recommend taking advantage of the discount to save more than $100. But while FreshBooks doesn’t limit your invoices, it does limit the number accounting for startups of customers you can bill each month. You can send your customers an unlimited amount of invoices, but the cheapest plan limits that client number to just five. Offers and availability may vary by location and are subject to change.

We’ll explore what makes a feature truly valuable and how it can address common pain points many businesses face.
The trick is to approach it methodically, ensuring each part of the process builds a solid foundation for what comes next.
From the very beginning, it’s so important to bring your key team members into the loop.
These tools are great to start with—but as soon as you start generating revenue or preparing for fundraising, you’ll likely outgrow them.
While Excel may work for very basic tracking, it doesn’t scale well, lacks automation, and can easily lead to mistakes.

Proper accounting is more than balancing books; it’s the backbone of your startup’s survival and growth. The market is flooded with options, each boasting unique features and pricing models. Yet, the stakes are high — the right choice can meaningfully improve your operations, while the wrong one can hinder your progress.